Social Plugins will Boost Engagement and Social Proof

Why Social Plugins will Boost Engagement and Social Proof on Your Website

W hen you have social plugins on your website, people tend to spend more time on the site and read more pages. The reason is because, as you know, we are all busy, but still, we are willing to engage in communication, to converse with others. We are social by nature, so engaging is a natural response.

If you take a look at this Infographic below by gigya, you will see the trends in social login and site engagement. Notice that the time people spend on sites has increased just by having social logins and social engagement right on the website.

Keep in mind that, although the majority of people use Facebook as their number one social login, it is wise to have others available too. Me, for example, I have logged in to some sites using my Twitter account and on others with Facebook. So, having the choice is a definite plus.

Remember that having these plugins on your website will maintain constant communication with your readers, increasing trust in your business by showing social proof.

Login and Comments Social Plugins

Look at the image below which shows the time spent commenting as opposed to other tasks:

And on this Infographic below, it shows that page views increased also for those websites that have implemented social plugins.

In conclusion, we can say that the most common and biggest activities are sharing and commenting.

Which Facebook Social Plugin should you use?

The most common Facebook social plugins are the Like Button and the Comments plugin. Look at our site. You can see that how we are using the plugins, at least the Like Buttons. The Like Button is a must have. And, at the bottom of our posts, you will see another Facebook social plugin connected to our Fan Page for social proof.

If you are using a WordPress website, there are numerous plugins you can install that combine several social buttons for different networks, like Twitter, Google Plus, StumbleUpon, etc.

How to install Social Plugins

You can read more on how to install social media plugins at the Facebook’s developer site and video trainings at EmpowerToChange.com. Or, contact us for further help.

Something that you should do also is to include a call to action at the end of every post. There is nothing wrong with reminding your readers to hit the Like Button or leave comments on your website.

So, here is my call to action:

Click the Like button and leave us your comments and thoughts in the comments box below!

Janet Garcia, President of Unlimited Concepts – Uconcept.com – She is a Graphics Artist, Web Media Producer, a Certified Video Specialist as well as a Social Marketing Administrator and Consultant. Janet has been in business since 1994 and has worked throughout the years helping businesses and individuals to brand themselves and develop their online presence taking their business to the next level: Success!

“Why Social Plugins will Boost Engagement and Social Proof on Your Website”